Shopping Local Can Benefit Your Cushing Business and Community
As the holidays approach, many businesses start to ramp up their marketing efforts. But what if there was a way to not only increase your business's visibility but also give back to the community and support the local economy? Enter the holiday shop local campaign.
Shop local campaigns are typically organized by chambers of commerce or other business organizations, and their goal is to encourage people to do their holiday shopping at local businesses. This is beneficial for a number of reasons. First, when people shop at local businesses, more of that money stays in the community and supports the local economy. Second, small businesses are typically more invested in their community than large corporations, so they're more likely to give back in other ways, such as through donations or volunteer work. Finally, shopping locally helps create a sense of community and strengthens social ties.
So how can your business get involved? Read on for some tips from the Cushing Chamber of Commerce.
Spreading the Holiday Spirit
One of the best things about small businesses is that they're usually more invested in their communities than large corporations. This is one of the reasons why shop local campaigns are so important—because when people shop at small businesses, more of that money stays in the community and supports the local economy. But small businesses can also give back in other ways, such as through donations or volunteer work.
If your business is interested in giving back this holiday season, there are a few things you can do. First, you can donate products or services to charity auctions or raffles. This is a great way to get your name out there while also supporting a good cause. You can also offer discounts to employees of local nonprofits or first responders. Finally, you can donate a percentage of your sales to a local charity or food bank. Whatever you do, make sure to promote your charitable efforts on your website and social media channels—it'll make people more likely to support your business. And speaking of promoting...
Getting Your Shop Local Campaign Started
If you're interested in launching a shop local campaign this holiday season, there are a few things you need to do. First, you need to identify your goals—what do you hope to achieve with this campaign? Once you've done that, you need to reach out to other businesses and organizations in your community and see if they're interested in participating. Once you've got a solid group of participants, start promoting the campaign on social media and using other marketing channels (more on that below). And finally, make sure to measure your results so you can adjust your strategy for next year's campaign.
Offering Shoppers Incentives to Shop Local
One of the best ways to encourage people to shop locally is by offering incentives. This could be anything from discounts and coupons to free gifts with purchases. You could also offer loyalty points or rewards for customers who spend a certain amount at your store during the holidays. Whatever you do, make sure it's something that will appeal to your target customer base—otherwise you won't see much of an uptick in business.
A good idea for driving customers into your store is to create a few gift guides targeted to different kinds of customers. It’s easy to write a guide featuring your products in a PDF, you can split PDF pages into separate files after you’re finished. Then you can use the separate files in marketing targeted to your various customers. You can also host the files on your website and have printed copies available in store.
Promoting During the Holidays
There are lots of ways to promote a holiday shop local campaign—the key is finding the right mix of methods for your target audience. Some ideas include distributing flyers and posters around town, hosting events such as holiday markets or open houses, and running social media ads and posts about the campaign (be sure to use relevant hashtags!).
How Businesses Can Offer Holiday Support to One Another
One way that businesses can support each other during the holidays is by joint marketing. By teaming up with other businesses in their industry, they can reach a larger audience with their holiday marketing campaigns. Another way to support each other is by co-hosting holiday events. This can help to draw more people to the event, and it also allows businesses to showcase their products and services to a wider audience. By working together, businesses can help make the holidays a little brighter for everyone.
The holidays are fast approaching—are you ready? If not, don't worry! Launching a holiday shop local campaign is a great way to increase visibility for your business while also giving back to the community and supporting the local economy. And it's easier than you might think—just follow the tips above and you'll be well on your way to success.
Membership in the Cushing Chamber of Commerce offers invaluable benefits to entrepreneurs in our community. Join us today!